Shaving Collection Curation

The Art of Shaving: Curating a Collection That Delights Your Customers

There's an increasingly growing appreciation for the art of shaving, a routine practice finding its place in the realm of self-care and grooming. In fact, it has evolved into an industry in its own right, with shelves brimming with multiple variants of razors, a variety of shaving creams with distinctive fragrant notes, and a plethora of aftercare products. But, of course, curating the perfect collection to entice your customers is an art in itself.

A store owner must constantly keep an eye on market trends, predict consumer shifts, and maintain an extensive knowledge of the different shaving products available in the market - from shaving creams and razors manufactured in the U.S. to the global wet shave market. This requires a deep understanding of the shaving market, and with this article, we aim to provide you with all the necessary insights and information needed to boost your expertise - ensuring that your shaving product collection always delights your customers.

Understanding the Shaving Market

Understanding the beauty and personal care market takes more than just a casual interest in grooming trends. In particular, one can't undersell the importance of the shaving market. From razors to creams, shaving products are ever-present in our daily routines, dictating a vast and diverse market.

In 2024, the US shaving market alone generated an impressive US$4.00bn in revenue, hinting at the enormity of its global scale. But there's more than just simple razor and cream sales happening here—let's dive deeper into the dynamics of this fascinating market.

Current Market Size

To grasp the ever-evolving shaving market's scope, we look at the revenues generated by these products across different regions.

Not surprisingly, North America is the largest contributor, dominating the shaving market with a share of 35.2% in 2021. Such a sizeable chunk of the market is reflective of North America's grooming culture and the purchasing power of its consumers.

Meanwhile, at a global scale, the Shaving market worldwide shows promising growth dynamics. By 2028, it's projected to reach an impressive market volume of US$41.33bn, evidencing the shaving market's enduring consumer appeal.

Expected Growth

While these numbers might already seem substantial, what's even more striking is the shaving market's expected growth. The global Shaving Market size is projected to expand to a staggering USD 13.5 Billion by 2032, growing at a steady CAGR of 5.40% during the forecasted period.

Such an optimistic forecast implies that not only is the market set to grow, but it is also set to do so at an increasingly brisk pace. This is a clear hint of the shaving market's potential and its gradual impact on the overall beauty and personal care industry.

Dominant Market Segment

Within the various product categories that makeup the shaving market, one segment stands shoulder above the rest—razors and blades. This segment, often seen as the backbone of the shaving industry, accounted for the highest revenue share in recent years.

This dominance highlights an enduring consumer preference for traditional shaving methods over newer, perhaps more innovative alternatives. As we move forward, it will be interesting to see how this preference evolves and any changes it potentially brings to the shaving market.

In sum, the shaving market is a dynamic and evolving sphere. Its size and projected growth are a testament to its place in the consumer market and the impact of grooming preferences on industry trends. Despite any shifts, however, the enduring role of traditional razors and blades mirrors our fidelity to long-standing practices in personal grooming. So, it seems like our daily shave holds more relevance than we sometimes realize.

Demand and Growth of Shaving Care Products

The grooming landscape is undergoing a rapid transformation, with the demand for shaving care products playing a significant role in driving this change. Shaving, once seen as a mundane, everyday task, has grown into a regimen that promotes personal satisfaction and exudes self-confidence. Hence, today, shaving care products aren't just about ensuring a smooth shave; they also cater to the sophistication and refinement sought by consumers worldwide. It's indeed worth noting how this sector has grown and continues to progress.

Impressively, the demand for shaving care products is predicted to grow at a compound annual growth rate (CAGR) of 7.5% over the assessment period. This statistic reveals the intense market dynamics and points towards further potential for growth.

Here's a breakdown highlighting the various factors contributing to this demand:

  • Skincare Importance: Presently, the importance of skincare has moved past gender binaries. Men are now paying as much attention to skincare as women do. Shaving care products like aftershaves, shaving creams infused with skincare elements cater to this emerging customer need, fueling demand.
  • Desire for Premium Products: There's a noticeable shift in consumer preferences towards high-end, quality shaving care products. Factors like brand reputation, organic content, and product packaging significantly influence these preferences.
  • Innovation in Shaving Gadgets: From classic razors to electrical shavers and laser technology, the constant innovation in shaving tools enhances the overall shaving experience, thereby driving demand for complementary care products.
  • E-commerce Boom: The rise of e-commerce platforms has made it easy for consumers to access a variety of products from different brands at competitive prices. It has, in turn, boosted the sale of shaving care merchandise.

In light of these crucial factors, it's evident that there's more to the shaving care products market than meets the eye. As long as brands continue to read and adapt to these changing consumer preferences, the demand and growth of shaving care products are certainly poised for a promising future.

Shaving Cream Market in the US

The grooming industry in the United States has seen considerable growth in recent years, but what's pushing the envelope even further is the shaving cream market. The humble bathroom staple has managed to steal the limelight, becoming one of the significant contributors to the industry's success.

In the US, this specific segment stands out due to its expected growth. The market size is projected to expand substantially at a Compound Annual Growth Rate (CAGR) during the 2021-2028 forecast period. Quite a remarkable increase, wouldn't you say? This surge illustrates the growing fascination and demand for high-quality shaving creams amongst American consumers.

But what's fueling this growth? Let's venture deep into the core factors contributing to this advancement:

  • Shift in grooming habits: The modern man isn't shy about spending time and money on grooming. Traditional shaving creams are now being replaced with premium products that offer skincare benefits such as hydrating, soothing, moisturizing and reducing irritation. Women, too, are opting for deluxe shaving creams for a smoother, more comfortable shave.
  • Innovation and product advancements: Companies are constantly evolving their shaving cream formulas, incorporating natural and organic ingredients, focusing on cruelty-free and eco-friendly manufacturing processes. These innovative strides make the product more appealing to today's conscious consumer.
  • Strong online presence: The proliferation of e-commerce has made it easier for consumers to explore and purchase a wide variety of products. And the shaving cream segment is no exception.

"The American customer is discerning and craves convenience, a factor that e-commerce readily provides. It's no wonder then that sales of shaving cream are skyrocketing online."

In light of these insights, it's clear that the shaving cream market in the US is ripe with opportunities. Brands that can successfully address shaping trends and tailor their offering to meet consumer needs are the ones poised to excel. It's an exciting period of growth for the American shaving cream market, and we're here for this riveting journey. Here's to a future that looks as smooth as a well-shaved cheek!

Overview of the Shaving Razor Manufacturing Industry

Step into the fascinating world of shaving razor manufacturing—an industry where precision, innovation, and engineering work hand in hand to deliver products integral to the grooming routine of millions worldwide. This sector exemplifies a perfect blend of time-honored techniques and cutting-edge technology, ensuring the continual evolution of shaving razors to meet the demands of savvy consumers. But what has been happening in this highly specialized industry, and what does the future hold?

The shaving razor manufacturing industry is an absolute powerhouse, thriving on consumer demands that are as diverse as they are sophisticated. Emphasizing product variety, manufacturers offer a range of options, from disposable razors ideal for travel to high-end safety razors designed for a luxurious shaving experience. Innovations in blade technology, ergonomic design, and eco-friendliness shape the strategic outlook of the companies in this sector.

In terms of market size, the shaving razor manufacturing industry has shown modest but consistent growth in recent years. Specifically, the industry enjoyed a 0.5% increase in 2023. While this may seem marginal, in a market as established as this, any gains are a testament to the resilience and creativity of manufacturers. These diligent efforts aim to secure their share of the shaving market, further intensifying competition.

This engaging industry is as compelling as it is complex. Companies consistently strive to push their design and manufacturing limits, eagerly embracing the latest technologies to create products that meet the precise needs of consumers. In a world that never stops spinning, and where grooming trends constantly evolve, the shaving razor manufacturing industry remains at the forefront of the beauty and lifestyle sector.

Despite the profound challenges and unpredictable oscillations, the shaving razor manufacturing industry stands firm, navigating its future course with ingenuity and determination. Whatever lies ahead, these manufacturers are undoubtedly up to the task, continuing to redefine what's possible in the realm of shaving technology.

Prospects of the Global Wet Shave Market

In the busy humdrum of our daily lives, personal grooming often takes a backseat. However, the significance of maintaining a sharp, well-groomed appearance is undeniable, and this has paved the way for the consistent growth of the global wet shave market.

The basic need for a clean, neat shave transcends geographical boundaries and cultural differences. It's a universal necessity that has fueled the global wet shave market in recent years. This sector, offering a plethora of shaving essentials like razors, blades, shaving creams, and soaps, is all set to take a giant leap between 2023 and 2031.

The vast array of options in price, design, and material available has expanded the reach of the wet shave market to all demographics. Interestingly, many are being drawn away from the electric shaver's convenience and towards traditional wet shaving for a closer, more satisfying shave.

Let's look at some factors contributing to this anticipated growth:

  • An increased interest in grooming, especially for men, as being well-groomed is increasingly seen as a sign of professionalism and etiquette.
  • The surge in the middle-class population worldwide, coupled with their increased incomes, has led to a rise in demand for quality grooming products.
  • There's a steady growth in the young adult population who are increasingly turning towards wet shaving products to keep up with trending beard and moustache styles.
  • The skyrocketing e-commerce industry is playing a significant role in reaching a wider audience, offering convenient shopping experiences.

In essence, with the above-mentioned factors, the global wet shave market is not just set to grow; it's poised to evolve, bringing in advancements in products and the way we approach personal grooming.

"Shaving is not just about aesthetics, but also about personal care and hygiene. A well-groomed person is perceived as professional, clean, and trustworthy."

There's a considerable rate of growth anticipated in the next decade. As this grooming ritual continues to stay embedded in our daily routines, the cheering news is that companies and consumers together are driving this industry forward, exploring its full potential. Get ready to embrace the future of shaving as we know it, doused in a delightful mix of tradition and innovation.


Navigating the shaving market indeed requires a wealth of knowledge and a keen eye for market trends. Whether it's the rising demand for top-notch aftershave balms and pre-shave balms or the continual growth of the shaving care product market, staying on top of these trends can be significantly rewarding. As consumers worldwide progressively seek high-quality, premium products that deliver performance, value, and an enchanting olfactory experience, it's evident the shaving market is on an exciting trajectory.

In such an atmosphere, companies like Bart's Balm play a crucial role. With over 25 years of experience in the shaving industry and a strong commitment to delivering an unrivaled experience, Bart's Balm has curated a range of handmade products that cater to the sophisticated requirements of modern consumers. Their range of high-quality aftershave balms, pre-shave balms, and Eau De Parfums tick all the boxes when it comes to performance, value, and outstanding scents. Whether you're a longtime connoisseur or a beginner to the world of shaving, Bart's Balm is your reliable partner, promising a delightful experience with every shave. Explore their fantastic range of products here and embark on a scintillating shaving journey.

Frequently Asked Questions

  1. What are the key elements of curating a collection for The Art of Shaving?

    Curating a collection for The Art of Shaving involves considering factors such as quality of materials, functionality of products, customer preferences, market trends, and brand identity. It's important to offer a diverse range of shaving products that cater to different grooming needs and provide a delightful experience for customers.

  2. How often should The Art of Shaving update their curated collection?

    It is recommended for The Art of Shaving to update their curated collection periodically to stay relevant in the market and meet evolving customer demands. This could be done quarterly, semi-annually, or annually, depending on market trends and the introduction of new innovative products.

  3. What are some popular products that can be included in The Art of Shaving collection?

    Some popular products that can be included in The Art of Shaving collection are premium shaving razors, shaving brushes, shaving creams, aftershaves, pre-shave oils, grooming kits, and accessories such as shaving bowls and stands.

  4. How can The Art of Shaving ensure customer satisfaction through their curated collection?

    The Art of Shaving can ensure customer satisfaction by offering high-quality products, providing detailed product descriptions and tutorials, offering excellent customer service, seeking and addressing customer feedback, and continuously improving their curated collection based on customer preferences and market trends.

  5. Can The Art of Shaving collaborate with other brands to enhance their curated collection?

    Yes, The Art of Shaving can collaborate with other brands to enhance their curated collection. By partnering with reputable brands that align with their values and cater to their target audience, The Art of Shaving can introduce complementary products that add value to their collection and attract more customers.