Shaving Collection Tips

Curating the Perfect Shaving Collection for Your Store: Tips and Tricks

Modern day consumers demand quality, consistency, and a luxurious experience from their shaving products. This explains why savvy retail businesses are increasingly dedicating resources to help them curate the perfect shaving collection for their stores. The spectrum in a shaving collection can range from high-end razors and top-notch shaving creams, to nourishing aftershave balms and essential pre-shave oils. Building the perfect shaving collection isn't just about stacking diverse products on the shelves, it's about understanding market dynamics, customer preferences, and the growing inclination towards sustainable and organic products.

Picture this—a customer walks into your store in search of a comprehensive shaving kit. The customer is not a novice; they have a discerning taste for quality and a keen eye for sustainable, eco-friendly products. How do you ensure that your store meets and exceeds such expectations? By keeping a curated product range that is up-to-date with current market trends, strongly customer-focused, and environmentally conscious. It's not enough to sell. Businesses need to add value.

The quest to curate the perfect shaving collection is both exciting and challenging, but with the right strategies and a keen understanding of the market, this endeavor can lead to increased customer satisfaction, loyalty, and ultimately, higher sales. Let's delve into the shaving market and its dynamics, examine the factors affecting its growth, and explore strategies to build the perfect shaving collection for your store.

Shaving Market Overview

The ever-evolving world of personal grooming has witnessed significant transformations over the years. Among its varied spectra, shaving stands out as a fundamental segment, appealing to both men and women across the globe. To help you navigate the dynamics of this growing market, we've rounded up a few key insights on a wide range of topics—from the soaring global shaving market and delightfully promising US shaving cream market, to the vast potential accumulating in the men's pre and post-shave products market.

Global Shaving Market Size and Forecast

The shaving market isn't new, but the way it's revolutionizing personal care and grooming certainly is. As of today, the global shaving market is on a surging growth trajectory, set to grow at a Compound Annual Growth Rate (CAGR) of 4.3% and reach a striking USD 13.50 Billion by 2032. Evidently, never before has a clean shave been as lucrative a business as it is today.

US Shaving Cream Market Growth

Beyond general shaving products, specific categories show tremendous potential too. A classic case in point is the US shaving cream market. It's expected to experience impressive growth in the next few years, becoming a significant part and a key growth driver of the grooming industry by 2028.

Global Razor Market Value

No discussion about the shaving market is complete without talking about razors—that indispensable tool in every shaving kit. The global razor market is not trailing behind either. Its value is anticipated to reach a whopping USD 2.45 billion by 2029, growing at a CAGR of 2.6%.

Men's Post-Shave Products Market Potential

Post-shave products are fast becoming an essential part of men’s grooming routines, and the numbers validate this trend. As per predictions, the market for men's post-shave products is on the path to command a sizeable value of US$ 16.2 billion by 2033, growing at an enviable CAGR of 11.3%.

Men's Pre-Shave Market Growth Potential

Not to be outdone by their post-shave counterparts, men’s pre-shave products also are starting to carve out their own niche in the shaving market. The promising growth potential suggests a remarkable surge in this market during the forecast period from 2023–2030.

Global Shaving Preparations Market Growth

Last, but definitely not least, the global shaving preparations market is also worth noting. Currently, it is expected to grow from $0.88 billion to $0.98 billion, expanding at a CAGR of 11%.

In short, the shaving market is teeming with opportunities, growth, and potential. As grooming habits evolve and the demand for shaving products continues to peak, innovators in the field are beautifully poised to make the most of these promising prospects.

Men's Grooming Products Market

Heading on into the men's grooming arena, more and more gentlemen are embracing self-care rituals with a surge in the global trend of self-grooming products. It's not just about a simple shave and a haircut anymore; the intricate nature of male grooming is making a significant impact on the market worldwide.

In the ever-evolving pace of millennial culture, traditional norms about masculinity are being challenged, and self-care is no longer relegated as a predominantly 'female prerogative'. Now, gents across the globe are broadening their grooming horizons, exploring a range of products that take in skincare, haircare, and even makeup.

On a global scale, this shift towards self-care in the male demographic has led to a surge in the value of the men's grooming product market. Recent statistics reveal some interesting insights:

  • The global men's grooming products market was valued at an impressive USD 202.6 billion
  • It's projected to grow at a Compound Annual Growth Rate (CAGR) of 8.0% from 2023 to 2030.

Naturally, this global trend is echoed across individual markets as well, with countries experiencing their unique growth patterns. Taking Spain as an example — a country known for its vibrant culture and fashion-forward populace – the story consolidates the global narrative.

According to predictions for the Iberian Peninsula:

  • Spain's men's grooming product market will witness substantial growth.
  • It's expected to escalate at a CAGR of 7.7% from 2023 to 2033.

Attuning to this rising trend, manufacturers are continually testing and launching innovative products targeted at this demographic. No wonder, the Spanish market is anticipated to experience this growth, guided by consumers who are more knowledgeable and discerning than ever.

In essence, the landscape of men's grooming products is in a state of rapid expansion and innovation. This growth defines not just a change in market economics, rather it's indicative of a shift in societal acceptance of men's beauty and self-care. A world where men take pride in their self-care routine is no longer a far-fetched concept. It's the reality shaping industry trends and driving market growth, globally and locally.

Importance of Environmentally Friendly and Sustainable Shaving Products

Recent years have seen an undeniable shift toward more eco-conscious and sustainable lifestyles. Consumers today readily champion sustainable choices in all of their browsing categories, from food to fashion and, importantly, personal care. Within this umbrella of eco-conscious personal grooming, shaving products occupy a crucial space—which rave popularity of sustainable and environmentally friendly alternatives only affirms.

Understanding the implication of environmentally friendly and sustainable shaving products will reveal the depth of the tide change, and why it matters so. Hence, let's delve into why sustainable shaving products are not just a trend, but a necessity for an ethical and responsible approach to personal grooming:

Sharing the Earth, Saving Water

Water is a primary resource consumed during the production of traditional shaving products – soaps, creams, and even disposable razors. Environmentally friendly options often cater to water-efficient production processes, besides encouraging consumers to use less water in their shaving routine. It's not just about saving water, but giving back to Mother Earth in a practical and relatable way.

Keeping Plastics at Bay

Synthetic materials and plastic take the lead in regular shaving products' composition and packaging, contributing significantly to environmental pollution. In stark contrast, sustainable shaving products leverage natural ingredients and eco-friendly packaging materials, ensuring less waste ends up in our landfills or oceans.

No to Animal Testing

A significant majority of eco-friendly shaving products tout a cruelty-free approach. They ensure no testing on animals during the product development phase, a practice commonly followed by traditional shaving product manufacturers.

Managing Resources Responsively

From ingredients sourcing to factory operations, sustainable shaving product manufacturers are committed to reducing their environmental footprint aggressively. The emphasis is on fair-trade ingredients, responsible labor practices, and green manufacturing procedures. One step at a time, but collectively, it paves the way for an overall more sustainable lifestyle.

"Choosing sustainable shaving products isn't simply about getting a closer shave. It's about prioritizing our planet and taking responsibility for our environmental impact."

Indeed, the increasing demand for eco-friendly and sustainable shaving products encapsulates the migration towards more environment-conscious consumer behavior. As we continue living mindfully and investing in sustainable products, we render a profound and more positive impact on our environment. Aligned towards our planet's health, the sustainable grooming movement reiterates the sentiment that each one of us holds the power to shape our world positively through our daily choices. Small steps in your daily routine might seem insignificant, but in actuality, they are crucial to initiating positive change.

Let's make responsible personal grooming an integral part of modern living. Choose sustainability. Choose eco-friendly shaving products. Save the planet, one shave at a time.

Factors Attributing to Market Growth

From trendy beard oils to eco-friendly shampoos, the personal care market is thriving more than ever before. Several factors have contributed to this surge in the growth of the beauty and personal care industry. Here's taking a closer look at these driving forces:

Men's Grooming

Modern society has seen a shift in men's attitudes towards grooming and skincare. Gone are the days when personal care was primarily a women dominated area. Today, men are equally invested in their appearance and well-being. This growing interest in men's grooming products has been a substantial contributing factor to the market's expansion. Brands are now creating product lines exclusively for men, catering to their distinct skincare and grooming needs, this, in turn, is propelling the market growth.

Natural and Organic Products

One of the significant shifts in consumer behavior is the tilt towards natural and organic products. Environmental consciousness and awareness of harmful chemicals in common personal care products have played a crucial role in this shift. People are now investing in products that are sustainable, cruelty-free, and made from organically sourced ingredients, driving the growth in the natural and organic products sector of the market.

E-commerce and DTC Sales

In the digital age, the role of e-commerce and direct-to-customer (DTC) sales channels cannot be overstated. With the advent of online shopping, personal care products are now just a click away. Moreover, brands can directly interact with their customers, understand their preferences, and provide customized solutions. This convenience and personalization offered by e-commerce and DTC sales channels have led to an increase in market growth.


Speaking of customization, it's another trend fueling market growth. Today's consumers value products personally tailored to their needs and wants. Brands are now offering bespoke products, from personalized shampoos to custom-blended skincare serums. This trend of customization feeds into the growing demand for unique, individual experiences, thereby contributing to market growth.

Product Innovations

Lastly, innovation continues to be at the heart of the personal care market's expansion. Brands are continually working on new formulations, product designs, and technology to stay ahead in the competitive market landscape. Ranging from SPF-infused hair products to AI-powered skincare devices, innovation is allowing brands to continually rejuvenate their product lines and attract new customers.

On the whole, these factors have played an essential part in shaping the current personal care market landscape. From the rise in men's grooming to the buzz around natural and organic products and growth of e-commerce, the industry is evolving like never before. And with constant product innovations and an increasing trend toward customization, the sector's growth appears unstoppable.

Strategies for Building the Perfect Shaving Collection

Building an impeccable shaving collection can transform your everyday grooming routine into an indulgent experience. A well-curated shaving collection not only provides an efficient way to take care of your facial hair but also turns a mundane chore into an art form. This section will guide you through the process of building that perfect shaving set, whether you're enhancing an existing collection or starting from scratch.

When establishing your collection's foundation, the cornerstone must be an excellent razor. A double-edged safety razor, for instance, offers a classic shaving vibe and reduces the risk of skin irritation. Veteran shavers may prefer straight razors, which provide unique control and deliver a barbershop-style shave right from the comfort of your home.

Let's not forget about shaving brushes - you can't overlook this tool when building a perfect shaving collection. A badger hair brush, known for its ability to create a rich lather, would be a splendid addition for spreading the cream evenly on your face.

The list for your shaving collection seems incomplete without a high-quality shaving soap or cream. Choose a soap that's rich in natural ingredients to protect your skin from dryness and irritation. Remember, an organic shaving soap is not merely a grooming accessory; it's a shield that safeguards your skin from harsh elements.

What follows is a brief summary of the essentials for your ideal shaving collection:

  • A top-notch razor
  • An efficient shaving brush
  • A high-quality shaving soap or cream

Here's a tip: Pair your collection with post-shaving products like aftershave or balm, which take care of your skin after the shave, helping you maintain healthy skin.

The task of building a perfect shaving collection may seem daunting initially. But if you carefully select your products and organize your collection, you're on your way to refining your shaving ritual into a daily luxury. The result not only boosts your appearance but can significantly enhance your confidence too. Enjoy the process and embrace the outcome; after all, a quality shave is an integral part of your personal grooming journey.

No matter where you're starting from, remember that the best shaving collection is the one which complements your unique grooming needs and maximizes your comfort while ensuring your skin's well-being. So, take your time, do your research, and curate that perfect shaving range that signifies your unique style!


In curating your shaving collection, it's critical to stay updated with the current trends, understand the growth potential of your focused market, adjust to environmentally friendly practices, and capitalize on the opportunities that e-commerce brings. Having a wide range of high-quality products, like those offered at Bart's Balm, is also crucial.

Bart's Balm leads the way in providing exceptional pre-shave and post-shave products, handcrafted in the scenic highlands of Scotland. With a quarter-century's experience, they package performance, value, and captivating scents in their delightful offerings - a seamless fit for any shaving collection.

Remember, excellence in each product counts. Each curated item is a reflection of the store as much as it is of the consumer's personal grooming habits. So, for a shaving collection that stands out, choose wisely, choose quality, choose Bart's Balm.

Frequently Asked Questions

  1. What are some essential items to include in a shaving collection?

    Some essential items to include in a shaving collection are a high-quality razor, shaving cream or soap, shaving brush, aftershave balm, and a shaving bowl or mug.

  2. How do I choose the right shaving products for my store?

    When choosing shaving products for your store, consider factors such as the quality and reputation of the brand, customer reviews and feedback, pricing, packaging, and any unique features or benefits of the products.

  3. Are there any specific shaving products recommended for sensitive skin?

    Yes, there are shaving products specifically formulated for sensitive skin. Look for products that are labeled as 'for sensitive skin' or 'gentle', and contain ingredients like aloe vera, chamomile, or vitamin E, which can soothe and protect sensitive skin.

  4. How can I create an attractive display for my shaving collection?

    To create an attractive display for your shaving collection, consider using a stylish and organized stand or shelf, utilize proper lighting to highlight the products, include informative signage or labels, and ensure that the products are easily accessible to customers.

  5. What are some popular trending shaving products?

    Some popular trending shaving products currently include safety razors, shaving creams with natural ingredients, pre-shave oils, and high-quality shaving brushes made from synthetic fibers or badger hair.